Divided into two main phases, the initial phase aims to align the brand’s background and projections. Through a brief and a benchmark, we create a framework that illustrates and, in many cases, helps uncover its essence and core values. To complete this phase, we carry out a formal exploration that sheds light on composition and form, along with a sketching process where form, concept, language, and behavior begin to converge. Finally, the tools and the final product build the virtual environment that many clients require for their business, whether or not they have prior knowledge.

In the next phase, the brand takes shape both geometrically or graphically and conceptually and expressively. With the brand identity manual, we develop not only the formal language but also the verbal and non-verbal language. Finally, under a defined archetype, we close the identity process by delivering not only visual tools but also behavioral and linguistic tools that reinforce the message.